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Since May 2011, Creative Wallonia has funded, within Wallimage Coproductions, a line of subsidies specifically for new pieces of audiovisual writing, called Wallimage CrossMedia. Since its inception, the regulations governing this line have been constantly updated to suit the particularly fluid reality of this new branch of activity, making it simple and sustainable in the way it operates..
After being up and running for nearly four years, Wallimage CrossMedia joined forces with Wallimage Entreprises in a dynamic comparable to that embarked on years earlier between Wallimage Coproductions and Wallimage Entreprises. Several service providers supported in CrossMedia projects by audiovisual producer intermediaries have since turned to Wallimage Entreprises to benefit from one of its funding solutions.
Wallimage learned several things from the subsequent phases of the programme between 2011 and 2015:
  • innovative AV projects are often risky and coordinated by fragile organisations;
  • these projects are rarely based on a standard economic model, so creative conceptualisation is also needed to make them profitable;
  • it is difficult for Wallimage Entreprises — a body that funds commercial audiovisual companies as both a shareholder and a lender — to help these projects come to fruition.
To provide a tailored response to the needs of the sector and further aid its development, the Wallimage Creative fund was recently created. Within the context of this fund, Wallimage has undertaken to:
  1. Set up the Wallimage Creative Award.
  2. Launch the Wallimage Creative Kiosk, which is autonomous and accessible all year round.
  3. Extend the Canada – Wallonia Digital Media Incentive for Multiplatform Projects.
  4. Reshape the Wallimage CrossMedia Cross Marketing programme.
To optimise the success and structuring effects of these initiatives, there are eligibility conditions, which are set out in the Regulations of the Wallimage Creative Fund, downloadable on this page!
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The Congress
juillet 2013
Landes
juillet 2013
Une Place sur La Terre
juillet 2013
Qui est-là?
mai 2013
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All the CrossMedia
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