The first project is Lily The Witch, an animated series (26 episodes of 24 minutes), co-financed by Wallimage. This is the prime condition for a crossmedia application to be considered. Recap: Lily is a curious 10 year old girl, with a vivid imagination and always looking for new adventures. She is a good student, loves to read and to travel. She also has a secret: her best friend is named Hector, he’s a dragon, and his favourite book is a magical book… Thanks to an innovative promotion, both characters will star in a game on the web and mostly on tablets and smartphones. It is some sort of evolved Tamagotchi, with an educational value. While the approach is definitely one of edutainment, it remains very playful and should appeal to the youngest fans. On the website, the will find information and the possibility to watch and rewatch past episodes, among other things. The project was submitted by production company AT-Anim. EMakina Wallonie created it and will develop it.
EMakina is also involved with another application selected by the Wallimage Board of Directors. For Iota, the Brabant-based company imagined the original promotion campaign aiming to give Xavier Diskeuve’s first feature film, Jacques a Vu, more visibility. But what exactly did Jacques see? The Virgin Mary, of course. Is it a real vision? Will it be recognized by the Vatican? In order to find out, you will have to go see the film, which should be released next autumn. Thanks to the internet site, which will be live before the release, visitors will be able to discuss the veracity of a series of famous (or not) events in our countryside. Visitors will also be able to add to an interactive map. How? We won’t reveal everything yet, except that it should be very amusing and very viral.
The last project put forward by the jury and selected by the board of directors, aims to promote Alleluia, the fourth feature film by Fabrice Du Welz and second in his trilogy set in the Ardennes. In the new episode, which should be done filming this week, the director comes together again with Laurent Lucas, the victim in the well-named Calvaire, but whom he transforms into an enlightened psychopath for this film. This Walloon road-movie is inspired by the story of the Lonely Heart Killers, an American couple widely talked about in the States during the forties, when they assassinated around twenty young women. It will be a shocking film, rather gore if we can judge based on the first stills available here and there. The promotional idea, developed by the production in collaboration with Cuistax and Dog Studio, is to bring together all potential fans through several initiatives, among which a webzine around the film, Fabrice Du Welz’s career which already attracts a hardcore public and around genre films in general, fantastic, horror, thriller, noir film, … A smart, and promising idea.