A cinema... Walloon and proud of it!

  • 12.10.2012

The Belgian subsidiary of Mikros, based at the Pôle Image in Liège, wanted to create a business card linked to its adopted region. Because if Mikros is one of the leading companies in France in the image and special effects postproduction sector, few people know that in Belgium it regularly employs up to 25 people, importing postproduction projects as diverse as “Largo Winch 2” or “Le Cochon de Gaza”.

Right away, Bernard Devillers, development director of Mikros Belgium, contacted Étienne Dontaine, his alter ego at the sound studio, Genval les Dames. A few years ago, to launch its Walloon installations, the Brussels group Dame Blanche took the initiative to produce a video clip that has remained famous on the web: “We all have something of Wallonia in us”!

The two companies quickly proposed to the “Cinema Made in Wallonia” label (which includes the various companies of the Wallimage holding, the 3 Walloon filming reception offices and the T.W.I.S.T. business cluster) to imagine a one-minute corporate spot with them, highlighting the richness of Wallonia’s landscape and technological resources in terms of film.

The Walloon film industry will be represented in the form of a mythical train, a symbol of the Region’s industrial past, which, leaving the superb Guillemins station, a symbol of its modernity, will literally set off for the Stars of the Cinema! The faces of dozens of actors from here and elsewhere, representative of the dozens of feature films produced or post-produced in recent years in Wallonia, will then parade…

To carry out this exceptional shooting Mikros Liège called upon the camera resources of Panavision Belgium (because yes, the mythical American firm also chose to settle in Wallonia!) and the machinery of TSF.BE (including a drone for spectacular aerial shots!). To complete the process and allow the spot to be projected in theaters in optimal conditions, the Mikros artists had to bring this collective work to their neighbor at the Pôle Image de Liège, D-Cinex (ex XDC), the European specialists in digital projection!

You can discover this spot on YouTube
And even better, watch its Making Of

Credits:
Mikros Liège :
Producer : Annick Pippelart
Director / VFX Supervisor : Hugues Namur
Project manager : Gaël Durant
VFX coordination : Loïc Poës
Editing extracts: Thierry Delvigne
Lead compositing : Philippe Frère
Composers : Jean-Bastien Bellot, Marie Maulet & Laureline Silan
Lead matte painting : Alexandre Rouil
Matte painting assistant : Johan Laurent
Matte painting trainee : Stéphane Bronkart
Modeling and 3D Animation : Thibaut Couwenbergh & Hugues Namur
3D rendering : Julien Pernes
3D Track : Yvan Galtié
Calibration : Arnout Deurinck
Electro shooting : Thomas Alberghs
Photographer : Jean-Bastien Bellot
Images Making of : Jean-Bastien Bellot, Thibaut Couwenbergh & Hugues Namur

Lady White:
Sound design: Matthieu Michaux
Composer: Pierre Gillet
Mixing : Mathieu Cox

TSF.BE:
Manager : Laurent Simon
Drone pilot : Philippe Mahieu
Cameraman : Florent Kirkpatrick

Panavision:
Responsible for Belgium : Benjamin Dewalque

Editing spot and making of :
Thierry Delvigne