Wallimage strengthens support for Wallonia's video game industry with new marketing initiative

Since 2022, Wallimage has been a pillar in the development of the video game industry in Wallonia, supporting 35 projects and investing nearly €4M. Today, we are proud to announce a new stage in our commitment to video game studios.

  • 16.07.2024

We have observed that, despite better-structured studios and numerous games in development, marketing funding remains a major issue. To fill this gap and with the support of the Walloon Government as part of Wallonia’s Recovery Plan, Wallimage has obtained an additional budget of €225,000 to finance a marketing support action dedicated to the winners of our “Gaming” calls for projects.

We are therefore launching a public tender to build up a pool of qualified marketing consultants, available to support studios in developing and implementing their marketing strategy.

This aid is available to projects in the production or early marketing phase, which have won a call for projects. It will be available from 01/10/2024 to 31/07/2026, with a budget capped at €15K (incl. VAT) per studio.

The consultants will work directly with the studios but will be remunerated by Wallimage. For more details, we invite you to consult the specifications and share them with any potential service providers.