The concert of praises from the press is quite delightful, ranging from “muscular action, a hellish rhythm, sublime photography” (Télé 7 Jours) to “a unique French blockbuster of rare hysteria and efficiency, without obscuring that part of humanity that is essential for a minimum of realism. (Excessive) and “In a suit, Tomer Sisley confirms that he has the shoulders of the billionaire adventurer and, as a butler, Nicolas Vaude shows that he has the necessary humor to make this cocktail of adventure, glamour and CAC 40 sparkle. ” (StudioCinéLive) or “Jérôme ‘Winch’ Salle has learned his James Bond well. It would be indelicate to reproach him for it, as well as to summarize it to that (…) To gather Laurent Terzieff, Tomer Sisley and Sharon Stone in an action movie, it was necessary to think of it…” (Brazila reference in the field).
The reception of a film is also built during the promotion and in this respect we can only weave laurel wreaths to Tomer Sisley omnipresent on all the TV sets, nice as hell, endearing, listening, smiling. And handsome, that counts. Wearing a very nice cap that could be emulated, he did not hesitate to jump in a Thalys to spend two hours in Brussels, in the Ciné Station of RTBF and browse through his amazing professional album, sharing his passion for movies and life.
But in the investment of Wallimage or Wallimage/Bruxellimage, what prevails is the financial spin-off for the regions concerned (here Wallonia AND Brussels, therefore) and the buzz that is born in our regions. Thus, on the occasion of a very recent premiere of the film in Charleroi, we could measure another phenomenon: the arrival of a colossal shooting in a city a little mistreated has caused a tide of pride among all those who, from near or far, could approach the stars and see some of the crazy stunts shot here . The making of the chase scene made on the Carsid website will make many people drool who have not yet seen this exotic cocktail of action and tension.
The commercial career of a film is for Wallimage, a raspberry on the cream. A tidal wave in theaters can help bring additional money into the regional circuits, but also promote the image of Wallonia and Brussels through success stories that make people dream.
So, how can you not get excited when in France, for its first week, Largo Winch 2 attracts nearly 600,000 spectators, slipping into second place at the box office behind Rien à Déclarer. In Belgium, Jérôme Salle ‘s visual shock is third in the wake of Dany Boon ‘s new triumph with Rundskop.