Since the beginning of its activity of providing boxes, the company has benefited from publicity made by ‘word of mouth’. She has, among others, officiated on films such as ‘On the trail of the Marsupilami’, ‘A perfect plan’, ‘The kid on the bike’, ‘Potiche’ or ‘Nothing to declare’. Not to mention events such as the shooting of music videos (for Adele in particular), commercials (VW, L’Oréal, Guerlain), TV shows (Taratata) or events (such as the 24H of Spa-Francorchamps or the Brussels Summer Festival).
Wishing to expand its offer, after having consulted some production companies, MacadamCar wishes to propose simpler, smaller and less expensive mobile lodges. The company plans to invest in a series of double and triple dressing rooms as well as technical rooms (for hair and make-up, costumes, offices and toilets). This new service will not only allow the company to diversify its market by positioning itself on advertising and event filming, but also to reduce its subcontracting costs and to acquire its own building dedicated to vehicle maintenance.
In order to reach its objectives, the company wishes to invest in more important means of communication (mainly the development of a new website), as well as to hire personnel whose work will allow it to enlarge its field of activities. There is no doubt that the loans, already released by Wallimage Entreprises, as well as the more modest investments in lodges, will enable it to ‘roll’ towards new promising horizons.