By downloading the new mobile function by RTL, listeners or viewers will have the possibility to experience what is called “fingerprinting”. They will now be able to take out a piece of audiovisual content in order to obtain additional information, such as a video, a text with extra information, a link to a text,… The function will be presented as a timeline on which several events- such as surveys, additional information, games, interactive ads – will be visible.
This interactivity is made possible thanks to the creativity and the professionalism exhibited by the experts at Screenity, associated to this leading edge audio recognition technology through Gracenote. Screenity, Liège-based subsidiary of Tapptic and leader on the Belgian mobile market, aims to make content richer through several solutions (QR code, NFC, Geotag, image recognition, audio synchronization,…). These allow the users, potentially television chains, radios, the written press and advertisers, to identify their audience and to create new interactions with the viewers/readers who possess smartphones and/or tablets.
By taking shares in Screenity, Wallimage Entreprises wanted to support this particularly convincing product which is also very much on top of the current evolutions in the media market. The Liège-based subsidiary was indeed specifically created to respond to the growth in mobile use and use of web content on mobile devices, to the development of the “Second Screen” concept (mobile users use their smartphone or tablet simultaneously with another medium) and to the increasing demand for instantness (information arrives in real time and is “pushed” towards the user). The sum invested by Wallimage Entreprises should allow for communication about the product and introduce it to the market via an efficient marketing campaign. It looks like it is on the right track!
