Wallimage/Bruxellimage : well beyond expectations

  • 01.10.2010

By relying on the original principle of this inter-regional co-financing, the partners intended to achieve as quickly as possible the same kind of structuring impact on Brussels as that generated in recent years in Wallonia. This is especially true for actors, technicians and all the film talent in Brussels.

The bar was set high since the Wallimage mechanism generates an average of 300% of audiovisual spin-offs in Wallonia compared to the money invested in co-production.
After four investment sessions that mobilized the money available for 2009 and committed half of the amount planned for 2010, it’s obvious!
The objective is not only achieved, but literally pulverized thanks to the mobilization of producers who immediately adopted the new mechanism…

In one year (from May 2009 to May 2010), the Wallimage/Bruxellimage mixed fund has been involved in the co-production of 18 high quality projects. It consists of 17 feature-length dramas and one documentary series. 12 are Belgian-initiated projects and 6 are international co-productions attracted to us by the combination of the Wallimage/Bruxellimage mechanism and the Tax-Shelter. They were mainly presented to us by Brussels production companies, but 2 were from a Flemish production company and 2 from a Walloon production company. 5 of the 17 fictions will be in Dutch.
11 of these projects are at the end of May the subject of an agreement and have already received all or part of the promised investment for a total amount of € 788,000.

We can therefore say that for its first year of activity, the Wallimage/Bruxellimage line has made excellent choices that the general public will begin to discover at the Namur Fiff and in commercial theaters from October 6. But beyond this “artistic” satisfaction, what impresses most are the economic benefits already recorded and still to come in the Brussels Region. For 1.500.500 € invested, 6.288.066,82 € were invested in the salary of natural persons and 3.723.343,79 € in technical services. That is 10,011,410.61 €. The reinvestment is therefore 667.2% only in Brussels-Capital.
The Walloon returns for the investments made on this mixed line are also impressive. If you look at the percentages, they are even a little bit higher than those of the classic Wallimage line. 1.500.5000 € have been invested (total parity with the Brussels region). 3.294.393,24€ were invested in the salaries of individuals and 3.627.606,70€ in technical services. That is 6.921.997,94 €. The reinvestment is therefore 461.31% only in the Walloon region.

Some financial analysts who were strangely skeptical during the summer of 2009 are now forced to review their copy!